- We compete fairly and ethically in the marketplace.
- We comply with all relevant laws and regulations.
- We treat all of our people, customers and partners with respect and trust. We work above board all of our business dealings and do not engage in corrupt or dishonest activities or transactions.
- What we say is what we can document – and we are clear and open about what we cannot document.
- We encourage all of our customers and partners to seek recognized certification and documentation for claims made by us and our competitors.
- We attract customers based on our reputation and the quality, reliability and value of our products and services, not by criticizing or undermining our competitors or their products.